Privacy policy

Privacy Policy

Last updated: June 4, 2026

eFive Inc. operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). eFive is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details: including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information: including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
  • Account information: including your username, password, security questions, preferences, and settings.
  • Transaction information: including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your past transactions.
  • Communications with us: including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information: including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information: including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you: including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services: including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
  • From our service providers: including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences, send account notifications, arrange for shipping, facilitate returns/exchanges, and create a customized shopping experience.
  • Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing communications by email, text message, or postal mail, and to show you online advertisements based on your activity.
  • Security and Fraud Prevention: We use your personal information to authenticate your account, provide a secure payment experience, detect and investigate potential fraudulent or illegal activity, and protect public safety. You are responsible for keeping your account credentials safe.
  • Communicating with You: We use your personal information to provide customer support and maintain our business relationship with you.
  • Legal Reasons: We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement, civil discovery, or other adversarial proceedings.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising. You can exercise your rights to opt-out of those uses here.
  • When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, and to protect or defend the Services, our rights, and the rights of our users or others.

Automated Customer Support & AI Chatbot

To provide immediate assistance, eFive Inc. utilizes artificial intelligence (AI) chatbot services. When you interact with our support chat, please be aware of the following:

  • Data Collection: We collect and store the content of your chat conversations, your store interaction history, and order information (if provided) to help answer your inquiries and track orders.
  • Data Processors: Our chat technology is powered by third-party AI service providers that adhere to applicable data protection and AI standards. They process your data solely on our instructions as data processors to generate responses and improve support quality.
  • Data Retention: Chat logs are retained for a limited period to allow for customer service follow-up, after which they are deleted or anonymized in accordance with our retention policies.
  • Sensitive Information: The chatbot is not designed to process sensitive personal data. Please do not share credit card numbers, passwords, health data, or other sensitive personal information directly in the chat window.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights over the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information via the Shopify Privacy Controls.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. We are not responsible for the privacy or security of such sites. Information you provide on public or semi-public venues may also be viewable by other users of the Services without limitation.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce contracts.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute and may apply only in certain circumstances.

  • Right to Access / Know: You may request access to personal information that we hold about you.
  • Right to Delete: You may request that we delete personal information we maintain about you.
  • Right to Correct: You may request that we correct inaccurate personal information.
  • Right of Portability: You may request a copy of the personal information we hold about you to transfer it to a third party.
  • Right to Opt out of Sale or Sharing for Targeted Advertising: You can exercise your rights to opt-out of those uses [Insert Link Here]. Please note that if you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt-out request to the account as well. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals.
  • Managing Communication Preferences: You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:

  • Email: support@efive.io
  • Phone: 812-463-3483
  • Mail: 21 Annette Ln, Airmont, NY 10901